Of course, there are plenty of companies that authentically participate in allyship. The underlying motto, as Stalter puts it, is “we think that gay people are okay. One of the more damaging aspects of rainbow-washing is that it often misleads people into thinking that they are helping to empower a marginalized community, when in actuality they are only helping corporations profit. This is a perfect example of how brands suddenly use rainbow colors or imagery to advertise rather than advocate, otherwise known as rainbow-washing. She then spews out “Hunky dory more like honky whore-y mama werk shake your thang sissy twerk doctor girl yassify that hoe,” before donning some rainbow-colored sunglasses.
